We’re on a mission to remove the compromise between data quality and security.

We exist to put people first in data.

Most conversations about data forget the key detail: 
Data is people.

It’s people’s personal details, financial information, health information and more. Data is also potential. Used correctly it enables people to be better served by the organizations they interact with.

That’s why we created DataMasque: to remove the compromise between data quality and security. We do this by helping enterprise organizations and governments provide synthetically identical customer data solutions.


Today, most data masking and synthetic data solutions for development and operations are either putting customer data at risk, or are so synthetic they do not perform in ways useful for organizations.


Our synthetically identical customer data means organizations can better serve their customers in every way. In security and privacy, and in developing better services for them.

Because we believe data is people, and we exist to put people first in data.

Trusted by global enterprises

Enterprise companies around the world trust DataMasque for their synthetically identical customer data.
Map of DataMasque deployments

Award winning software

2023 Rising Star of the Year (ISV) - APJ at the AWS Global Partner Awards
2023 Winner Tech Innovation
Security at the Reseller News Innovation Awards
2022 Winner of Best Innovative Business
"Reshaping the Future" of the Security Industry at the New Zealand Women in Security Awards
2022 Winner of Start Up Innovation
Customer Value at the Reseller New Awards


Our Values

Results for customers

Our success is measured by the results we provide for our customers. This flows through our product, the service we provide, and the authentic, trust-based relationships we build. Our customers can rely on us to have their backs by protecting their data.

Setting the standard

Excellence is our starting point, we take ownership and deliver work we can be proud of. We hold ourselves accountable to high standards, never taking the trust our customers place in us for granted.

Humble yet hungry

Its our attitude that sets us apart, we are humble yet ambitious. We show grit and relentless drive, pitching in where needed and persevering in the face of setbacks.

Rowing as one

No egos here, just a shared commitment to our mission. We win and lose as a team. We listen to understand, value unique perspectives, and show courage to respectfully challenge. When decisions are made, we commit.

Purposeful pace

We work with focused speed to create impact. We are responsive, asking for feedback and listening for improvement, constantly striving to grow and improve. We make bold decisions, simplify and innovate to stay ahead.

Our Leadership Team

Grant de Leeuw

Chief executive officer

Grant is CEO and co-founder of DataMasque bringing over 20 years’ of international experience in leadership, product, sales and company director roles across technology, data and telecommunications.

Grant is a visionary leader with a deep understanding of both the value and challenges data presents to organizations.

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Aimee Lin

Chief product officer

Aimee drives the vision and strategic direction of products and services at DataMasque. She is an open-minded technology leader and evangelist with experience in a variety of roles across technical delivery, architecture and management.

She is passionate about delivering high value products and services to both customers and partners. When she is not working, she enjoys reading, baking and travelling.

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Greg Daniel

Chief financial officer

Greg is the Chief Financial Officer at DataMasque. He has a demonstrated history of working in global information technology, retail and services industries.

He is skilled in implementing new systems, change control, employee training and strategic planning. Greg loves surfing and spending time away in the Hauraki Gulf fishing and diving. His favourite place in the world is Great Barrier Island.

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Ben Shaw

Head of engineering

Ben has been in the industry for almost two decades, working with companies ranging in size from startup to enterprise. 


On top of technical expertise, he has also spent time helping other developers grow with mentoring, conference speeches, book authorship and online course development. Ben is passionate about using best-practice development techniques to drive high quality software output.

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Kayla Liddington

Head of marketing

As Head of Marketing, Kayla is responsible for leading DataMasque’s brand and marketing.

Kayla brings over 10 years of marketing experience in technology and financial services, spanning strategy, planning and excecution. Outside of DataMasque you’ll find Kayla at the beach, playing football or planning her next travel adventure.

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