Synthetically identical, compliant non-production data

DataMasque masks your production data and creates synthetically identical customer data that looks and behaves the same way as your real data.

Whether you need to simulate purchases, or test customer service scenarios, DataMasque ensures that your masked data is synthetically identical to production data meaning your teams can work with data that is just like the real thing, without any of the risk.

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Illustration of credit card data that has been masked

Balancing data quality and compliance

When you're building new features, fixing bugs, or running tests, having access to data that closely mimics your real customer information is key.

But using actual customer data in lower environments comes with a host of challenges:

Privacy & Compliance Risks – By nature lower environments are more open and less secure. Using customer data introduces privacy and compliance risk.
Unrealistic Test Scenarios – Masked data often doesn’t mimic production data well enough, making it difficult to replicate real-world use cases accurately.
Data Inconsistencies – The data you use in your development or test environment often isn’t the same as your production environment, leading to inconsistent results and unpredictable behavior when deploying new features or fixes.

DataMasque's synthetically identical customer data

DataMasque automates the discovery and masking of sensitive data, giving you access to synthetically identical customer data that's safe, realistic and consistent. DataMasque keeps real customer data where it belongs -in production - so you can use the data in non-production environments with confidence, without compromise.

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“DataMasque enables our team to conduct comprehensive testing and if they know there are certain test cases that exist in production, they can find these in non-production.”

Sr. Database Administrator, EMPLOYERS

Why DataMasque?

Improve testing accuracy

Catch bugs and issues earlier by testing with data that mirrors production.

Save time

Mask data large data sets at speed and say goodbye to custom scripts which are time consuming and difficult to maintain.

Enhance security and compliance

Keep customer data safe and out of non-production environments by ensuring it’s fully anonymized and compliant with data protection regulations.

Ready to see how you can start using synthetically identical customer data?

Request a personalized demo to see how it works.

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